Capítulo 10. Estrategias de gestión administrativa para mejorar el desempeño de las Mipymes en Baja California.: Un enfoque basado en ecuaciones estructurales

Authors

Sósima Carrillo
Universidad Autónoma de Baja California
https://orcid.org/0000-0002-0546-2621
Renato Francisco González Sánchez
Universidad de Colima
https://orcid.org/0000-0003-0737-2838
Ana Jazmín Sandoval Sánchez
Universidad Autónoma de Baja California
https://orcid.org/0000-0002-2538-0164

Synopsis

This chapter assesses which administrative-management strategies improve the business results of micro, small, and medium enterprises (Mipymes) in Baja California. Based on a 2022 survey of 642 owners/managers using Likert-scale items, it applies structural equation modeling supported by exploratory and confirmatory factor analysis, including second-order constructs for market development and financial management. The model tests six hypotheses linking human-resource management and market development to innovation and finance, and ultimately to firm results. Evidence supports five relationships: market development strengthens innovation and financial management, and both improve results; human-resource management improves finance but not innovation. The chapter concludes with recommendations on training, market intelligence, and digital adoption.

Author Biographies

Sósima Carrillo, Universidad Autónoma de Baja California

ORCID: https://orcid.org/0000-0002-0546-2621

Sósima Carrillo has a PhD in Administrative Sciences from Universidad Autónoma de Baja California (UABC). She is the Director of the Faculty of Administrative Sciences; Campus Mexicali and a member of the National System of Researchers (level I). She has the acknowledgement of a desirable PRODEP profile and is the leader of the Gestión Financiera y Administrativa de las Organizaciones Academic Body. She also coordinates projects that are directed towards Financial Analysis, Organizational Management, and Institutional Strengthening.

Renato Francisco González Sánchez, Universidad de Colima

ORCID: https://orcid.org/0000-0003-0737-2838

Renato Francisco González Sánchez has a PhD in Agricultural Economics from Universidad Autónoma Chapingo and is a research professor at the Faculty of Economy of the University of Colima. He is also a member of the National System of Researchers (level II) and is acknowledged with having a Desirable Profile in the Program for the Professional Teaching Development (PRODEP). He is a member of the academic body: Studies in Applied Economic and Financial Science. His lines of research are: Competitiveness over the Mipymes, Innovation and Agri-food Markets; integrating quantitative and territorial focuses for explaining economic dynamics that influence in productive communities and sectors. 

Ana Jazmín Sandoval Sánchez, Universidad Autónoma de Baja California

ORCID: https://orcid.org/0000-0002-2538-0164

Ana Jazmín Sandoval Sánchez has a PhD in Administrative Sciences from Universidad Autónoma de Baja California (UABC). She is a full-time research professor at the Faculty of Administrative Sciences; Campus Mexicali; she is the leader of the Gestión Disruptiva, Cooperación e Inclusión en Organizaciones y Comunidades Academic Body. She is also a member of National System of Researchers (candidate level) and has recognition of a PRODEP desirable profile. Her lines of research are on Education and Financial Behavior, and Financial Management and Risks, integrating Perspectives of Inclusion and Cooperation. 

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Published

February 18, 2026

How to Cite

Carrillo, S., González Sánchez, R. F., & Sandoval Sánchez, A. J. (2026). Capítulo 10. Estrategias de gestión administrativa para mejorar el desempeño de las Mipymes en Baja California.: Un enfoque basado en ecuaciones estructurales. In V. H. Torres Preciado, Y. Carbajal Suárez, & L. de J. Almonte, Economic Growth, Labor, Innovation, and Regional Inequality in Mexico (pp. 316-347). University of Colima. https://www.libros.ucol.mx/index.php/dgp/catalog/book/233/chapter/266